Soft2Bet is a global iGaming technology company that builds turnkey platforms for online casino and sports betting operators.
Founded in 2016, the company operates on two fronts simultaneously—as a B2B technology supplier to operators and as a direct B2C operator running its own licensed gaming brands across regulated markets.
What Is Soft2Bet and How Does It Work?
Soft2Bet was founded in 2016 by Uri Poliavich with the goal of moving iGaming beyond basic casino lobbies and static bonus systems.
In less than a decade, the company grew from a startup into an internationally recognized platform provider with over 100 employees, offices across multiple countries, and a string of industry awards.
The company’s model is straightforward: operators who want to launch or improve an online casino or sportsbook can come to Soft2Bet for the full package—platform, games, payments, compliance support, and gamification.
Alternatively, those who want only specific components, like the MEGA gamification layer, can integrate that on top of an existing setup.
Company Structure: B2B and B2C
Soft2Bet runs both sides of the iGaming business at once:
- B2B (Business-to-Business): Soft2Bet sells technology, platforms, and managed services to other operators. This includes its Player Account Management (PAM) system, the MEGA gamification solution, sportsbook and casino integrations, and compliance support.
- B2C (Business-to-Consumer): Soft2Bet operates its own portfolio of branded online casinos and sportsbooks directly to players across several regulated markets.
This dual approach gives the company a practical advantage—it tests and refines its own products on real player bases before offering them to operator clients.
Soft2Bet iGaming Platform: Core B2B Solutions
Player Account Management (PAM)
The PAM system is the operational backbone of any Soft2Bet-powered casino. It handles player registration, KYC (Know Your Customer) verification, deposit and withdrawal processing, bonus management, and reporting. Operators can customize it for their specific market requirements.
Casino and Sportsbook Integration
Soft2Bet connects operators with a game library of over 12,500 titles from hundreds of providers. On the sports betting side, the platform supports live event coverage at a scale of more than 1 million live events per year.
Payments and Localization
The platform supports:
- 70+ payment methods, covering local and international options
- 20+ languages, enabling genuine market-specific deployments rather than translated copies of the same interface
Managed Services
Beyond the technology itself, Soft2Bet offers operational support covering:
- Customer support management
- Risk and fraud monitoring
- Regulatory compliance assistance
- Responsible gaming program implementation
MEGA: Soft2Bet’s Gamification Solution
Launched in 2023, MEGA (Motivational Engineering Gaming Application) is Soft2Bet’s flagship product and the one that has attracted the most industry attention. It won Product Launch of the Year at the 2025 Global Gaming Awards EMEA.
MEGA is a complete gamification solution—not just a technical add-on. It wraps around an existing casino or sportsbook and adds a layer of progression, rewards, and interactive mechanics that keep players engaged over time.
What MEGA Includes?
- Avatars and collectibles that players unlock as they play
- City-building mechanics where players develop virtual environments tied to real activity milestones
- Intelligent bonus triggers that respond to player behavior rather than issuing generic promotions
- Advanced user segmentation allowing operators to tailor rewards and challenges to specific player groups
- Flexible reward structures that operators can configure to match their audience and market
Measured Results
Soft2Bet publishes the following performance data for operators using MEGA:
| Metric | Improvement |
| Player screen time | 4× increase |
| Net Gaming Revenue (NGR) | +65% |
| Average deposit amount | +50% |
| Average Revenue Per User (ARPU) | +45% |
These numbers come from operators who have integrated MEGA into live environments, making them operational benchmarks rather than projections.
Integration Flexibility
MEGA is designed to integrate with any casino or sportsbook stack. Operators can also choose which gamification components to enable—those targeting casual players might prioritize collectibles and city-building, while operators in competitive sportsbook markets might focus on leaderboards and milestone bonuses.
B2C Gaming Brands
Soft2Bet runs five active consumer-facing brands, each built for a specific regulated market with localized content, language support, and a distinct visual identity:
- Betinia — operates in Denmark and Sweden
- Campobet — operates in Denmark and Sweden
- Tooniebet — operates in Ontario, Canada
- Quickcasino — operates in Sweden
- Don.ro — operates in Romania
Each brand is built on Soft2Bet’s own platform, which means the company uses its consumer operations as a testing environment for the same technology it sells to external operators.
Licensing and Regulatory Compliance
Soft2Bet holds 22 licenses across 12 jurisdictions. Active regulated markets include:
- Ontario, Canada
- Mexico
- Greece
- Sweden
- Romania
- Denmark
Maintaining licenses in this number of jurisdictions requires dedicated compliance teams for each region. Soft2Bet employs specialists in responsible gaming, fraud detection, and regulatory reporting, and the company undergoes regular audits by gaming authorities in its licensed markets.
Beyond meeting minimum regulatory requirements, Soft2Bet implements additional responsible gaming measures—deposit limits, session timers, self-exclusion tools, and player behavior monitoring—as standard features across its platforms.
Soft2Bet Invest
In July 2024, Soft2Bet launched Soft2Bet Invest, a €50 million fund focused on early-stage iGaming and casual gaming companies. The fund provides both capital and operational support to startups and entrepreneurs looking to build in the gaming space.
Two months after launch, in September 2024, Soft2Bet Invest received the “Outstanding Contribution to Gaming 2024” award at SiGMA East Europe, recognizing its early impact on the industry through investment and mentorship.
Awards and Industry Recognition
Soft2Bet has accumulated a consistent record of industry recognition since 2023:
- 2025 Global Gaming Awards EMEA — Triple Winner:
- Executive of the Year (Uri Poliavich)
- Platform Provider of the Year
- Product Launch of the Year (MEGA)
- iGaming Sword Award 2023 — Turnkey Supplier of the Year
- SiGMA East Europe 2024 — Outstanding Contribution to Gaming (Soft2Bet Invest)
The company has received awards from EGR, SBC, SiGMA, and the Global Gaming Awards, which collectively represent the main independent recognition bodies in the iGaming industry.
Key Facts at a Glance
| Detail | Information |
| Founded | 2016 |
| Founder | Uri Poliavich |
| Employees | 100+ |
| Licenses | 22 licenses, 12 jurisdictions |
| Games library | 12,500+ titles |
| Payment methods | 70+ |
| Languages supported | 20+ |
| Investment fund | €50M (Soft2Bet Invest) |
| MEGA launch | 2023 |
Summary
Soft2Bet covers a lot of ground for a company of its size. On the B2B side, it provides the technology stack that other operators need to launch and run compliant online casinos and sportsbooks.
On the B2C side, it runs its own licensed brands across six regulated markets. In the middle sits MEGA—a gamification solution with documented revenue impact that has become the company’s most recognized product.
For operators looking at the iGaming technology space, Soft2Bet’s combination of a full-service platform, a modular gamification layer, managed services, and an active investment fund positions it as a supplier that covers the full operator lifecycle, from launch through growth.
